6 Awesome Email Marketing Tips

Emails are rated as one of the most powerful tools for marketers to achieve their business goals. An email can either make or break your companies impression with your customer.

Here are 6 tips to keep in mind that will drastically improve your email marketing campaigns. Follow these suggestions and Watch your Email Open Rates reach new levels

6 awesome email marketing tips infographic

1. ) KEEP IT SHORT

Email subject lines get cut off if they’re too long. 40% of emails are accessed by mobile users, so it becomes even more imperative to keep email subject lines short and sweet

Best practice is to keep your subject lines under 50 characters and not more than that.

This ensures people scanning their devices read the entire subject line

2.) USE FAMILIAR NAMES

People are more inclined to open emails from someone who they know rather than unknown senders.

Send your emails from a personal name rather than a company name

Sending emails from a personal name gives your company a face. Sending emails from a noreply@company.com address is a BIG No No.

3.) Personalize Badges

Use personalize badges in your emails subject lines to create a feeling of rapport with your customers

Research done by the science of email marketing showed
that emails that included the person’s name in the subject line had a higher click-through rate than those that do not.

If you cannot use the person’s name in the subject line then try using words like “You” or “Your”.

Remember: Customers Name in the Subject Line = Higher Click-through Ratio

4.) Segement Your Email Lists

Segmentation helps you give a personalized touch to your emails. Advantages of segmenting your email lists are:

  • Segmenting Email Lists Increases Relevance
  • Avoids being seen as SPAM
  • Helps you reward repeat customers

5.) Tell them what’s Inside

Be completely transparent in your subject lines about what the user will receive in the email.

If for example, you’re rewarding your reader an eBook via email, write a subject line like “Your eBook Inside” rather than “Thank You”. This will give the user clear instructions as to what his email content is about.

6.) TIMING IT RIGHT

Sending an email at just the right time can vastly increase the open rate and click-through ratio.

For example, sending patients emails about prescription refills a week before their prescription ends can ensure that your email will be read.

These tips might seem simple however if implemented correctly, I promise you you will see positive results.

Do you have any tips that I missed out on this list? Do let me know in the comments section below and help the community out.

Best Mutual Funds to Invest in for the Year 2017

Basic investing is something that every person should be aware of. And while I don’t consider myself to be an expert on the matter, I have experienced a good return rate from mutual funds in the past (25,000 Rs profit).

My colleague, Tejasvi Lad, who happens to be a finance student and has worked for Angel Broking in the past was sitting idle yesterday, (she’s working here during her vacation until her college starts for her MBA programme) so I showed her how to create an infographic using Pikochart. This infographic tells us about the Best Mutual Funds to Invest in for the year 2017.

Note: This research has been done by Tejasvi, however, I advise you to do your own research before investing, as you know, market risks and all!

Best Mutual Funds 2017

All of these Mutual Funds can be purchased on a monthly basis (5000 Rs per month) via a SIP (Systematic Investment Plan). Just visit your bank and they will explain how you can go about doing it. It’s not as complex as it sounds.

I hope this helps!

 

3 Free Digital Marketing Training Videos to Up-skill Yourself

Free Digital Marketing Training Videos

Digital marketing is a vast field and requires continuous research and training. The need for digital literacy spans not only among marketers but also among business owners, entrepreneurs or anyone who is looking to achieve an online presence for themselves or others.

Fortunately, there are a number of resources available online which are paid as well as free that can help us learn some vital skills. To make things easy for my fellow learners, here are a 3 FREE Digital Marketing Training Video courses on YouTube that will help you in your career and probably even save you a lot of money 🙂

You may have noticed that 2 of these courses say 2016, however, I assure you that they are just as relevant today as they were the last year. So you have nothing to worry about 😀

1.) Complete Google AdWords Tutorial 2016: Go From Beginner To Advanced With This AdWords Course

This Adword course gives you an in-depth training of how to set up a google AdWords account, create campaigns, and optimize for search and display. Do note that there are many other free videos on YouTube however, I found Isaac Rudansky‘s training video to be perfect for beginners as it is structured and well explained.

2.) How To Use Facebook Ads For Beginners 2016 | Complete Facebook Ads Tutorial

This course teaches us how to create and manage Facebook Ad campaigns effectively and goes a step further by teaching you how to get people to engage with your content. Darrel Wilson trains you on 3 metrics: Awareness, Consideration, and Conversions. It’s simple and easy for beginners to understand how to use Facebook Ads Manager.

3.) The Complete beginners guide to Adobe Photoshop | Course overview & breakdown

Now although this is specifically not related to Digital Marketing, I honestly feel that being skilled in Graphic Designing will be of a great advantage to any marketer especially when designing Social Media campaigns.

TastyTuts teaches you in a step by step manner and the best part is that there are project folders that you can download and practice simultaneously with the tutor.

Do let me know if these tutorials were helpful to you and if you do know of any other resources that you would like to share, pleased mention it in the comments section below.

If you would like to receive more helpful content like this, then do sign up to my newsletter below. Until then, Ciao 😛

Beyond the Buzz

Beyound the buzz, the noise and distractions, there is a quiet and peaceful place.

Close your eyes and hear the wind whisper, it tells us stories of the earth long forgotten.
Pay attention to the trees when they speak, sharing ancient knowledge that we cannot comprehend.

The birds chirping, their wings fluttering, it can bring joy to our hearts that can’t be explained.

The world does not have to be one of competition. A race to show who is better.

Listen to your bodies and the world around you, they sing of songs that will soothe your heart.

And as I sit here on this wooden bench, letting my fingers type for itself, a mix of tech and nature beyond 

Someday I’ll read these words written in a vault of time. This moment, this hour, this second will never be mine.

 

How important is it to keep your mind active 

We often focus on keeping in shape, exercising, going for jogs, and monitoring the amount of kilometers we have walked and obviously bragging about it on social media, has now become the ‘in‘ thing, but have we ever paid attention on the importance of having an active mind?
After observing a lot of people, I realised something extremely important and ultimately obvious; the more active your mind, the younger and healthier your body remains. 

Have you observed people who are in their 60’s, you’ll often find two types of groups: One group will be slow and generally  cranky or passive and the other group will be active, full of life and curiosity and will many a time leave you wondering how they can posses so much energy in them. 

If you pay close attention to the habits of group 2, you’ll notice that this group will mostly comprise of people who’s jobs or lifestyle demanded them of being more mentally active. You’ll also notice that these are those people who don’t require as much assistance with technology especially figuring out how to use WhatsApp, Facebook and other social media applications.

So the secret of youth is not just exercising the body, but it is also exercising the mind. Fortunately for us, there are certain applications or mind games that you can download and use that can stimulate the mind and help you give it the workout it requires.

One such application I personally use is called ‘Peak‘ which is available on the playstore and it’s absolutely free. It gives you a set of games that you need to play regularly which challenges different mental faculties like memory, language, spatial perception, logical reasoning and so on. It also records your progress and shows you how much you have improved on a regular basis, similar to any physical exercise app that you may (or may not) have used.

So check it out and make it a part of your daily workout, trust me, you have nothing to lose but only to gain.

So do you agree with this observation? Let me know in the comments and if you have used any mind apps, do recommend them as well. 
 

Is pursuing further studies of any value at all?

Quality Education is important, it is a tool that can change lives, unfortunately not everyone is privileged enough to receive this gift.
Fortunately for me, my parents were able to send me to school and then see me through college as well and so I managed to  graduate with a double major in Psychology and Sociology. And believe me when you study psychology, you tend to see the world in a completely different way!

While I was in college, I always wondered whether if it would be worthwhile studying further, perhaps a post graduate degree of sorts.

A cynic at that time, I thought I had acquired enough knowledge a text book and a few professors could teach me and I didn’t want to endure myself with more text book/classroom trauma. 

I chose to work as opposed to studying and my corporate adventures began, leaving my question unanswered for nearly 4 years. During these 4 years of working at different organisations, occasionally I would hear stories about few friends and classmates who chose to study and were in various institutes  rather than working like me.

A part of me envied them that they could relax and just studying rather than face the pressure of working in the ‘real‘ world. I was convinced that my decision was the right one and pursuing further education would not teach me anything new that I could otherwise not learn from the world wide web.

It so happened that I got the opportunity of working for an educational institute called St Pauls Institute of Communication Education which specialises in Media studies. I was excited with this job offer because now finally I would get the answer to that question that has occasionally surfaced my mind during all those years of corporate slavery.

Is pursuing further education of any real value or is it a waste of money and time

And the answer to that question (to my surprise) is Yes, it does help.

Post graduate courses or not like that of just sitting in a classroom and learning something from a book, it’s much more than that. The institute is a hub of connections and contacts.

Coupled with theory and practical learning, it is also a gateway to build contacts and land internships in the right places at the right time.
Trust me, doing just graduation course and then trying to get into the field of your choice is equivalent to searching for the right kind of fish in the wrong pond! 

This is not the case if you chose to pursue further education from the right institute. So yes, it’s not just about earning a certificate, it is about learning in the right environment, from the right people and getting placed in the right company.