Emails are rated as one of the most powerful tools for marketers to achieve their business goals. An email can either make or break your companies impression with your customer.
Here are 6 tips to keep in mind that will drastically improve your email marketing campaigns. Follow these suggestions and Watch your Email Open Rates reach new levels
1. ) KEEP IT SHORT
Email subject lines get cut off if they’re too long. 40% of emails are accessed by mobile users, so it becomes even more imperative to keep email subject lines short and sweet
Best practice is to keep your subject lines under 50 characters and not more than that.
This ensures people scanning their devices read the entire subject line
2.) USE FAMILIAR NAMES
People are more inclined to open emails from someone who they know rather than unknown senders.
Send your emails from a personal name rather than a company name
Sending emails from a personal name gives your company a face. Sending emails from a email@example.com address is a BIG No No.
3.) Personalize Badges
Use personalize badges in your emails subject lines to create a feeling of rapport with your customers
Research done by the science of email marketing showed
that emails that included the person’s name in the subject line had a higher click-through rate than those that do not.
If you cannot use the person’s name in the subject line then try using words like “You” or “Your”.
Remember: Customers Name in the Subject Line = Higher Click-through Ratio
4.) Segement Your Email Lists
Segmentation helps you give a personalized touch to your emails. Advantages of segmenting your email lists are:
- Segmenting Email Lists Increases Relevance
- Avoids being seen as SPAM
- Helps you reward repeat customers
5.) Tell them what’s Inside
Be completely transparent in your subject lines about what the user will receive in the email.
If for example, you’re rewarding your reader an eBook via email, write a subject line like “Your eBook Inside” rather than “Thank You”. This will give the user clear instructions as to what his email content is about.
6.) TIMING IT RIGHT
Sending an email at just the right time can vastly increase the open rate and click-through ratio.
For example, sending patients emails about prescription refills a week before their prescription ends can ensure that your email will be read.
These tips might seem simple however if implemented correctly, I promise you you will see positive results.
Do you have any tips that I missed out on this list? Do let me know in the comments section below and help the community out.